Naming / Branding / Copywriting / Digital

Stay to Play

Klubhaus Hotel in Berlin is a haven for techno and nightlife enthusiasts, featuring an exclusive underground nightclub accessible only to guests. The brand identity emphasises secrecy and community with soundproofed rooms, recovery lounges, and branded merchandise. The boldness, high x-heights and width of Termina typeface’s characters paired with tech-inspired monospaced Coordinates Variable typeface ensure readability and balance. The abstract icon, incorporating the K and H from Klubhaus, symbolises community. A minimalist monochrome palette conveys luxury and exclusivity. The brand language, typography, and graphics are designed to resonate with the hotel's niche clientele, creating a unique and memorable experience.